Ignore Everybody
In “Ignore Everybody – And 39 Other Keys to Creativity” Hugh MacLeod isn’t teaching us to be creative (as “Imagination First” and “Why Not” did). Instead he shares his life experiences in falling into the career of an artist and entrepreneur. This isn’t bad, in fact it’s very useful information and was a courageous thing to do. It just wasn’t what I was expecting from the title and the hype.
The book is a good look into the life of an entrepreneur (albeit from the perspective of a seemingly grizzled, somewhat jaded and possibly dirty old man-esque entrepreneur).
I found the book compelling enough to read in one sitting. Each section is focused neatly on a specific topic with a few overarching themes (control your work, don’t rely on others, and it’s okay to make money from your passion – but don’t make your entire living from it).
I don’t know that all of MacLeod’s message is relevant for everyone. However, with the title “Ignore Everyone” I suspect he’d support the idea of readers taking what advice they need and ignoring the rest.
The book is also freckled with MacLeod’s art – which is often poignant, insightful and not appropriate for children.
Which brings me to some of the language used in the book. Some readers might be offended while others will embrace it. If you fall into the first category, please keep reading. The book is worth it – I promise. If you decide it’s not, you can contact me and cuss me out for misleading you.



