Innoveering Nebraska

Yesterday my Twitter feed kicked up the news that @Pro_Photog (aka Matt Sherman of Three Pillars Media) released a new recruitment video for Crete Carrier.  Check it out here:  http://www.youtube.com/watch?v=TBgPFqYrzzY  It’s an impressive video.  The graphics are amazing and the copy is clear, concise and persuasive. 

Crete Carrier is a Nebraska company and a leader in its field.  According to its website, “Founded in 1966, Crete Carrier Corporation, along with operating division Shaffer Trucking and wholly-owned subsidiary Hunt Transportation, Inc., ranks as one of the largest privately owned trucking companies in the country, offering a full range of transportation services to our customers.” 

Crete Carrier could have hired anyone in the country to create the marketing video and it opted for a small, creative, reliable business in Lincoln Nebraska.  Wise choice Crete Carrier!   

On a side note, I thought long and hard before publishing this post.  My mom was so taken with the Wall Street Journal piece on truck drivers having more time to quilt and the recruitment video is so well done, that I feared it might push her into a career change.  Then I realized that might be just what she needs.

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